Overall Season:

-Develop and implement strategies to increase attendance at performances, fundraising events and educational activities (weekly classes and intensives), including an individual marketing plan for each and a timetable with clear goals, deadlines and benchmarks 

-Create an overarching Strategic Marketing Plan for the Season with clear goals, deadlines, and ways to measure success (KPIs) and update Calendar with this information

-Develop a strategy to make CTT as a year-round brand rather than just one-off productions 

-Seek opportunities to create a broader, more national and international brand as well as weave the Company better into the fabric of Chicago

-Create E-blasts using Constant Contact according to Marketing Plan deadlines

-Attend one rehearsal a month to be aware of Company Work and Attend 2021/2022 Season performances and gala

-Develop tracking metrics to gauge success of various marketing efforts and make adjustments to increase effectiveness

-Update website as needed

 

Graphic Design:

-Liaise with Graphic Designer to develop visual language and concept for each production, provide guidelines for each piece (poster, postcard, social media images, advertisements) to be created, and ensure deadlines are being met

-Use graphic design skills as necessary: for e-blasts, social media images (including resizing existing images), programs for shows, visuals and flyers to brand and sell Intensives, shows and classes

 

Relationships:

Attend weekly Marketing Meetings and on Tuesday afternoons, including time with all staff

-Direct and manage the Social Media Coordinator to gather photos/videos/etc. in rehearsal and supervise the strategic use of Social Media to support Marketing vision

-Work with Artistic Director to develop clear ideas for the visuals and language for the descriptive text of each production and write Press Releases

-Assist the Business Manager in the creation and implementation of the Advertising and Promotions budget

-Liaise with Company Manager to provide Marketing images and text to tour venues

-Serve as Marketing Contact for Performance Venues; assist venues with Discount Ticket Sales as needed; track ticket sale progress and adjust strategies accordingly

-Coordinate volunteers and/or Company for postering 

-Work with Group Theater Tix as liaison and provide timely information

-Liaise with photographers and respond to photo requests

-Liaise with Publicity Firm 

-Oversee and utilize intern(s)

 

Audience Development:

-Maintain CTT e-mail database 

-Create targeted appeals to audience/subscriber/donor base

-Complete a Demographic Analysis of surveys from individual shows

-Develop methods to obtain demographic information on CTT’s audience

 

This is a part time position of 8-12 hours/week. Attendance at weekly meeting and all Company events is mandatory for this position. Pay will be $20 – $25/hour based on experience.  Earliest start date will  be September 10.

This position requires someone with expertise in marketing, publicity and/or public relations.  Experience working with dance and theater companies is a plus.  They should also be communicative, self-motivated and detail-oriented.  A specific interest in working with a dynamic, growing tap dance company is encouraged!

If interested, please send cover letter, resume, a writing sample and an example of a graphic marketing piece (poster, brochure, Facebook ad, etc.) to msmith@chicagotaptheatre.com by August 30 with “Marketing Director” in the subject line.